Day Five: Allowing our students to tell their story

10 People. 10 Months. One Amazing Journey.  And with that, the Hi-Point Journeys campaign was launched as part of our high school recruiting and awarness efforts.  A first-of-its-kind marketing campaign within an Ohio public school district, the Journeys campaign puts to use social media, the new way both teenagers and adults are communicating in increasing numbers.  More than the tools of social media, however, the Journeys campaign does what social media is meant to do: empower our "customers," our students.  10 of our high school student ambassadors were armed with FlipCams, digital cameras and blogging assignments and were made the faces of OHP.  Not just to represent themselves, but to represent the lives of all students and their experiences and give the most open look at a year in the life within the high school of Ohio Hi-Point.



The Bellefontaine Examiner did a front page story on the campaign back when it launched in September that you can read here.

We also learned that the campaign recently was named an award-winner by the Dayton Creative Syndicate's Hermes/ADDY Awards, which will be passed out later this month, and the campaign has been featured in various blog postings and presentations, not only in Ohio, but from around the nation.
The students are also featured in various print ads and in our television commercials.
You can follow their journeys at hipointjourneys.com.